The most popular Shell China technology drives qua

2022-07-28
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Shell China: technology drives quality first -- an exclusive interview with liufubin, marketing director of Shell China's industrial lubricant industry; seriously studying Shell China: technology drives quality first -- an exclusive interview with liufubin, marketing director of Shell China's industrial lubricant industry. As the largest construction machinery exhibition in Asia, nearly 2700 exhibitors from more than 40 countries and regions around the world participated in the exhibition. As a long-term strategic partner of Bauma China, China Construction Machinery

editor's note: on November 27, 2012 Shanghai BMW China was officially opened at Shanghai New International Expo Center. As the largest construction machinery exhibition in Asia, nearly 2700 exhibitors from more than 40 countries and regions around the world participated in the exhibition. As a long-term strategic partner of Bauma China, China Construction Machinery Information Bauma China 2012 special report team provides comprehensive and in-depth media services for BMW exhibition. As one of the world's leading lubricant products and service providers in the construction machinery industry, Shell China is well recognized by Chinese customers for its strong R & D strength, excellent product performance and perfect after-sales service. At this BMW exhibition, Shell China made a grand debut with its brand products. With its brand product lineup, it firmly caught the attention of insiders and on-site visitors. At the exhibition site, liufubin, the marketing director of shell's China industrial lubricant industry, accepted the hot interview that the acquisition of China's construction machinery information is the competition for its globalization strategy

Shell industrial lubricants participated in the 2012 Bauma China Exhibition

Technology: focusing on R & D, innovation and development

shell is the world's top 500 international energy and chemical group, the world's largest lubricant supplier, accounting for about 13% of global sales. It has been the world's first lubricant supplier for six consecutive years, with strong R & D capabilities. It has eight professional oil R & D laboratories around the world. Shell China, headquartered in Beijing, is one of the largest international energy companies invested in China. All core businesses have entered China, including upstream business (oil and gas development and LNG), downstream business (oil and chemical) and project and Technology Department (shell global solutions and coal gasification business since 2017)

as one of the world's leading suppliers of lubrication products and services in the construction machinery industry, shell understands the important role played by lubricants in customer equipment. During this period, a full range of British gough J. (goer) made great contributions to the study of fatigue mechanism; He also carried out the bending torsion composite fatigue test and studied the fatigue strength under the bending torsion composite stress; In addition, the company has published a great book metal fatigue in London to provide customers with better equipment maintenance. In this exhibition, shell brought brand products such as Tellus hydraulic oil, Rimula diesel engine oil, Omala gear oil, Gadus grease, Spirax transmission oil and other related services. President Liu said, "shell cooperates with construction machinery manufacturers in an all-round way. It cooperates with engine manufacturers and hydraulic parts manufacturers. In the construction machinery industry, shell's business is divided into two aspects, one is the cooperation of lubricants in the manufacturing and production process, and the other is the cooperation of after-sales service market. We have rich experience in both."

as a regular visitor of BMW exhibition, Mr. Liu is not silent about his impression of this year's exhibition, "Although the overall market situation of the construction machinery industry this year is not optimistic, the BMW exhibition is as excellent as ever. The exhibition area has expanded by 30% compared with the BMW exhibition in Shanghai in 2010. At the stage of adjustment, transformation and innovation and upgrading of China's construction machinery industry, it has brought rare exchange opportunities to the whole industry. The exhibition has attracted a large number of well-known domestic equipment manufacturers, such as Sany, XCMG, Longgong, caterpillar, Zoomlion, etc To welcome customers from all over the world with the most powerful lineup. "

maintaining technological innovation is fundamental to consolidating the market foundation. Over the years, shell has focused on technology research and development and provided perfect solutions for the Chinese market with advanced technical capabilities, which has been highly praised by customers. President Liu proudly said that shell had already established a technical service center in Zhuhai, Guangdong Province in August last year, and is now planning to build another technical center in Shanghai. "The technical center is committed to providing customers with comprehensive lubrication solutions from the aspects of product research and development, technical support and close contact with customers' scientific research departments. It is an organic complex."

the three pillars of shell's leading technology include technological innovation, technological application and technological partnership. President Liu stressed that innovation is the foundation and core of developing different products and the vitality of enterprises. "Only innovation can provide customers with the products they need and occupy many market opportunities."

shell staff introduce Shell industrial lubricant products and services to exhibitors

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