MoMA Fangcun starts a new process of customization

2022-07-22
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In the territory of China's door industry, the southwest, especially Sichuan, has become a powerful vassal in the industry. There is still a long way to go for Southwest door brands from regional strong players to seeking national influence

in the territory of China's door industry, the southwest, especially Sichuan, has become a powerful vassal in the industry. There is still a long way to go for Southwest door brands from regional strong players to seeking national influence. Facing this reality, Chengdu MoMA wardrobe is taking action to fulfill the attempt of Southwest door industry - hand in hand with Fangcun Zhiye, a cutting-edge company in Chengdu. In 2016, the journey of change of MoMA wardrobe has recently started

after years of development, MoMA wardrobe has become a powerful brand with greater voice and market share in the southwest market. As the industry leader who enjoys the honor of "China's top ten wardrobe brands" in the region, it has made remarkable achievements in production, technology, marketing and brand operation. To a certain extent, MoMA wardrobe is also a benchmark for the regional industry to catch up with. Pursuing higher and further development is the instinct and nature of the enterprise. It is precisely based on this demand that its ambition is more than that of MOMA in the southwest. It chose Fangcun intelligent industry with the same determination and took the lead in making breakthroughs

the combination of old brands vs. rookies. MoMA's choice of marketing suppliers looks amazing at first sight, but it is actually reasonable: ye Wei, founder of Fangcun Zhiye brand, and his team are the primary reason why MoMA's wardrobe favors Fangcun. Compared with Fangcun Zhiye, which was founded in 2015, its founder Ye Wei has been involved in the building materials and home furnishing industry for more than 10 years, and has made great achievements and popularity in the field of southwest building materials and home furnishing Marketing - during his tenure as the regional director of feilinger flooring, ye Wei once led a team to help agents achieve an industry miracle in which the annual sales volume jumped from 30million to 180million; Later, in the position of general manager of banerqi wardrobe marketing center, ye Wei not only completed the construction of banerqi's marketing system, but also achieved an impressive record in the same period, which contributed to the enterprise's annual sales growth of more than 80%. Rich industry experience, extremely clear practical and pragmatic "value label", which is a key element of its praise from former peers and current customers

before the formal cooperation with MoMA wardrobe, Fangcun Zhiye formed a team to conduct a comprehensive and systematic research on MoMA wardrobe, and put forward a preliminary marketing strategy for the future development of MoMA. This "first diagnosis" comprehensively covers MoMA's product system, terminal construction, marketing management and even industry dynamic analysis, and accurately marks the "pulse" of MoMA's brand. In further communication, Fang Cun adhered to the "system marketing consulting" mode, with keen market insight and marketing wisdom, not only established the future development path of MOMA in the macro, but also decomposed the problems existing in all levels of MoMA, and put forward feasible solutions. Its consulting concept of "creating value for customers with wisdom" has also been deeply recognized and praised by MOMA: the cooperation between the two will be the starting point for MoMA from a regional strong hand to a national brand

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